The NBA is facing a significant challenge as ratings continue to decline, with viewership down 19% from last year and a staggering 48% drop since 2012. As a passionate NBA fan and analyst, I’ve been closely examining this trend and its potential impact on the Dallas Mavericks.
One of the primary factors contributing to this decline is the evolution of the game itself. The NBA has seen a dramatic increase in three-point attempts, with teams now averaging 37 threes per game compared to just 18 in 2012. While this shift has led to exciting, high-scoring games like the recent Mavericks-Warriors matchup that set a record for most threes in an NBA game, it has also alienated some traditional basketball fans.
Another significant issue is the involvement of referees and the prevalence of foul-baiting. The constant stoppages, lengthy reviews, and players’ attempts to draw fouls rather than score have negatively impacted the viewing experience. This problem is exacerbated by the hypocrisy of players complaining about calls, which can be frustrating for fans to watch.
The NBA’s scarcity problem is also worth noting. With 82 games in a regular season, it’s challenging for each game to feel meaningful. This is in stark contrast to the NFL, which has only 17 games per team, creating a sense of urgency and importance for each matchup.
Media consumption habits have also played a role in the ratings decline. With the rise of social media, highlight reels, and podcasts, fans can now stay informed about games without actually watching them. This shift in how people consume NBA content has undoubtedly impacted traditional viewership numbers.
Despite these challenges, it’s important to note that the NBA’s financial future remains secure. The league recently signed a massive $76 billion, 11-year contract with major networks and streaming platforms. This deal suggests that while traditional viewership may be declining, the overall value and appeal of the NBA remain strong.
For more insights and a deeper dive into the NBA ratings decline and its potential impact on the Dallas Mavericks, tune into the Locked On Mavericks podcast for this and much more.
Other Topics in Today’s Locked On Mavericks Podcast:
• The impact of player movement and trade culture on fan engagement
• The NBA’s lack of a current transcendent superstar
• The role of NBA media in shaping public perception of the league
