The Hornets’ Holiday Gaffe and Defensive Gains

Breaking down the latest headlines on and off the court

NBA: Atlanta Hawks at Charlotte Hornets

Dec 16, 2022; Charlotte, North Carolina, USA; Charlotte Hornets mascot Hugo in Christmas apparel during first quarter between the Charlotte Hornets and the Atlanta Hawks at Spectrum Center. Mandatory Credit: Jim Dedmon-USA TODAY Sports

Jim Dedmon/Jim Dedmon-USA TODAY Sports

PR Misstep: The Hornets’ PS5 Skit
The Charlotte Hornets managed to steal headlines—but for all the wrong reasons. A poorly executed in-game skit involving a PS5 giveaway left fans scratching their heads and critics doubling down on the franchise’s reputation for being out of touch. While the team apologized and offered the child involved a VIP experience, it’s another example of how small decisions can snowball into big reputational hits. The takeaway? The Hornets need more PR wins to keep fans invested in the midst of all the losing.

⚔️ Charles Lee’s Defensive Blueprint

On the court, there are signs of life. Coach Charles Lee’s emphasis on defense has already resulted in slight improvements—the team’s defensive rating has crept up compared to last season. Players like Isaiah Wong are buying into the system, but injuries continue to hamper consistency. The big question: Can this team fully implement Lee’s vision when key players like Mark Williams are in and out of the lineup?

Is the Curse Real?

Listeners’ questions about the “Hornets curse” sparked a spirited discussion. The franchise’s long playoff drought and PR missteps make it easy to believe in bad luck, but the bigger issue might be the lack of strategic cohesion over the years. Until the team commits to building depth and improving its reputation, the cycle may continue.

✉ Want more takes like these? Subscribe to the Locked On Hornets podcast and our newsletter for in-depth Hornets coverage.

Hornets phone
YOUR TEAM. EVERY DAY… NOW IN A NEWSLETTER
I’m ready to get the best Hornets and NBA coverage in my inbox, for free.
LISTEN TO LOCKED ON HORNETS
   
   
WATCH FULL EPISODES